Marketing Manager

Listers Alok House Solihull
Description

An exciting opportunity has arisen for an innovative Marketing Manager to join the Marketing team.

Please note this role is remote with occasional visits to Head Office and dealerships, but travel between our Midlands dealerships will be required. 

You’ll be part of the marketing team, working along side other Marketing Managers and Senior Marketing Managers, covering our businesses predominantly based in the West Midlands and Worcestershire.

Role Summary:

As the Marketing Manager you will work closely with the Head of Marketing and the Brand Managers for the appointed division you support, leading all communication areas (external and internal) and marketing activities in accordance with manufacturer plans and guidelines.

Experience working within the Motor industry is essential. Primarily this role will oversee our Audi, Volkswagen and Volvo divisions with responsibility for other brands within Group also.

Responsibilities

  • Devise, develop and implement a detailed and integrated marketing plan that supports departmental goals, budgets and objectives whilst incorporating manufacturer planned initiatives.
  • Create marketing campaigns, promotional materials, emails, press releases, articles and presentations, and other written materials as required.
  • Liaising with the manufacturer to ensure alignment and adherence to corporate guidelines.
  • Producing and distributing core marketing reports where necessary.
  • Co-ordinate the administration and logistics support for the brand specific events.
  • Managing and updating retailer websites.
  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding marketing strategy surrounding them.
  • Direct and train Junior Marketing Managers to deliver agreed objectives.
  • Direct Social Media Executives to engage audiences across all social media channels.
  • Collaboration with Senior Management team and wider business to ensure business objectives are delivered.

Requirements

  • Proven marketing experience within the Motor industry and leadership skills required.
  • Excellent written and verbal communications skills and confidence interacting at all levels.
  • Solid experience with MS Word, Excel, PowerPoint and Digital Marketing including, Google Analytics and Social Media.
  • Driving licence essential due to location of dealerships and events.

Personal qualities

  • Highly adaptable and detail orientated
  • Must be able to work in a self-directed, rapidly changing environment.
  • Strong organisational and analytical skills with the ability to multitask.
  • Ability to cope with pressure.

For the successful applicant an excellent package including a company car, laptop and phone awaits.

In return for your hard work, we’ll support you with coaching & development every step of the way. Also, to reward your commitment you’ll get:

  • 25 days holiday plus bank holidays.
  • Pension scheme.
  • Health & wellbeing benefits.
  • Group life insurance.
  • Company car schemes.
  • Staff discount on car servicing.
  • Listers Benefits – discounts on retailers, restaurants, cinemas & holidays.
  • Long service and loyalty incentives.
  • Staff referral scheme.
  • In-house, manufacturer & professional qualifications.